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Confidence Collection Launch

Written By Danielle Nagel - May 30 2019

How to Cultivate the Life of Your Dreams:

Step 1: Choose Confidence
Step 2: Embrace Yourself
Step 3: Do the Damn Dream

So often we believe that the life of our dreams can only be fulfilled when we attain certain societal standards. We tell ourselves stories like, "I'll be confident once I have that body, "I'll have no worries once I make six figures", or "I would be happier if my life looked like that". When we tell ourselves these stories repeatedly, we begin to believe that who we are and what we have today isn't good enough. These comparisons start to lessen our confidence and make us believe that in order to be successful, beautiful, and worthy, we've gotta look like the supermodel on IG and have the Pinterest perfect house, car, office and vacations too. Girl, let me tell ya. I know models who actually do have all of this and guess what? They aren't confident, worry free, or any happier than you. It's actually quite the opposite. They are stuck further in comparison traps and riddled with anxiety from the unrealistic expectations society puts on us. So how do we get out of this messy self consciousness and into strong self confidence? First, let's affirm that confidence isn't selfish or conceited. Self confidence is self empowerment. As our queen of confidence Lizzo says, "When I'm shinin' everybody's gonna shine!" And that's a fact babe! When you immerse yourself in self love and positivity, you radiate and spread that energy to others. Your self love helps others cultivate self love. So, let's get it girls. Let's cultivate that confidence mindset NOW. You don't have to wait on these "achievements" to validate your worth or your potential. You have the power to live the life of your dreams today by letting go of the limiting stories, choosing confidence, embracing yourself and just doing the damn dream. Long lasting confidence doesn't come overnight, but believe me, the more you practice a confidence mindset, the more you will come into the powerful, confident, and fierce person you are.

Below is our lookbook in celebration of CONFIDENCE! Shot at the beautiful Bend Goods studio! Huge shout out to this fellow small colorful biz for helping us out with this shoot. All the artwork and fabulous furniture shown is by them!

www.bendgoods.com

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The Confidence Collection

The Confidence Collection is all about affirming your worth, your beauty, and the incredibly unique perceptive you bring to the table. These new Dazey sayings and graphics are here to hype you up in all you are so you can GET IT GIRL! This collection was made to encourage you do the damn dream, work that confidence and show up fully as the fierce female you are. Remember babe, confidence is a cultivated mindset. You've got to practice it and preach it to be it. At any given moment we have the choice to show up confidently in life rather than in fear of judgment, self doubt, or shame. But how? It's not easy, but girl, it's powerful AF. It's learning to choose self confidence over self consciousness. It's ditching comparison traps or “not good enough” mindsets and knowing that you can accomplish any damn thing you dream. It's learning to go against the grain and stand up for yourself. It's the ability to thrive in positive self affirmation and show up fully for yourself. Confidence is the ultimate glow up, queens. Let's bloom with confidence and show the world what a fierce glow up looks like.

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Self Confidence > Self Consciousness

Growing up, self consciousness consumed so much of my time. There was always a part of me worrying about what other people thought of me, what I looked like, if I was cool enough, etc. It was a debilitating process that stopped me from expressing myself and being fully me. As I became an adult, I observed that people aren't just confident naturally. Confidence was cultivated by choice. People become confident, powerful, and fierce by choosing that mindset and allowing that positive energy to carry them through work and life. So to get my confidence blooming, I did the same. I chose confidence over self consciousness, allowed my wacky ideas to shine, worked towards my dream, and stopped caring what everyone else thought. I allowed self assurance to guide me towards being less self absorbed by self doubt, and it's probably the most powerful & freeing thing I've ever done for myself.

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Dance Parties Create Confidence

Think back to your first school dance. You probably were nervous at some point thinking, Am I really about to dance in front of everybody right now? Do I even know any dance moves? Ugh, this is so embarrassing. People are going to laugh at me. Trust me, we've all been there. To be honest, at my first middle school dance I was so awkward! I didn't know what to do with my limbs or how to start moving my body. I kept thinking of how I wasn't girly enough and how I felt like such a boy as a late bloomer. I was just standing there so nervous, too stunned by my own negative thoughts to actually let go and have fun. This is probably true for a lot of us. Dance parties can be nerve wrecking and make us socially anxious, especially now with all the new internet trolls & insta storying opportunities. But you know, once you get comfortable with yourself and start to let go of what other people think, that's when the party actually starts. You can live, let go and move confidently. You can start to embrace yourself in your quirks, wackiness and all. You can be bizarre, be who you are and laugh it all off. Coming into confidence at a dance party is a powerful thing because once you start moving, there's no holding back. Now I'm notoriously first on the dance floor and bust out my wacky white girl moves with pride LOL! So when Naohmi came up with the dance party theme for this collection, I knew it'd be perfect. Dancing is the ultimate form of self expression and takes true confidence to actually take part of. When planning this lookbook, I added a few bottles of champagne to our set list because I thought all us gals would need a little confidence booster, but to be honestly the energy and excitement in this amazing group of gals was intoxicating enough! If you followed along on our stories, you already know we did not even need a sip of it start the Dazey dance party. Seriously, every gal showed up and beamed with confidence from the get go. It was the most freeing and fun thing! I am so proud to have connected with truly confident babes for this collection and spread their radiating self love & confidence back to you. Who's ready for the next Dazey dance party?! *cue Juice by Lizzo"*

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CREW OF QUEENS

Special Thanks to all our models: Natasha Ward, Sydney Louise Williams, Alexa Phelece, Olivia Cupp, Carly Compton, Oby Grace, Champagne, Grace Peters, Kennedy Slocum and Cloe. Huge thanks to our Dazey dude Phillip & our cinematographer Michael Greenwood, who is currently working on our fun Dazey dance party video soon to be released!

Thanks again Bend Goods for graciously letting us have a dance party in your gorgeous space! (follow them HERE!)

And of course biggest shout out to our Dazey Content Queen (official title) Naohmi Monroe for coming up with the idea, casting the most marvelous crew, shooting the whole thing, and truly putting all this together!

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Coachella & Pop Up Event

Written By Billy Zablan - April 20 2018

Coachella 2018 Round Up

The Event:

So excited to host our very first event for Coachella. I have been attending the festival and/or events surrounding it for years and have always wanted to get Dazey involved. Luckily this year I had the perfect venue for a pop up, The Desert House! It is right off the road on your way into Palm Springs so we figured it was a good place to drop in on the way into town. You can take a break from the crazy traffic to grab a drink, snap some photos, and get some clothes! We got the keys literally the week before and worked hard to get it ready in time. It was madness to say the least, but we pulled it off! The backyard was feeling festive and decked out in amazing goodies like pool floats, umbrellas, and pinatas from Sunny Life. Some amazing ethically made brands popped up alongside Dazey including Solstice Intimates, Revice Denim, and Wolven Threads. We had an awesome time and got to meet some rad business babes I admire as well as some Dazey Ambassadors!

The Weekend:

The rest of the weekend we got to hang with some of our favorite people and attend all sorts of events. My girls @officiallyquilgey, @aldensteimle, and @champangeunicorns joined in on the fun along with their S.O.'s! Luckily the Joybird couches were all pull out beds and we were able to house four couples in our little two bedroom :) We shot photos all around the house plus I got a more compact camera so I could take it along the journey and take photos on the go. Check out the photos below to see all the fun!

Dani's Private Business Coaching Goes Public: Kasey Drier Talks about FEAR

Written By Billy Zablan - March 23 2018

Fear Not - Learn how to Combat Fear with Kasey

The is the second installment of our new Self-Care Series! As I've been working with our Biz Babez strategy coach, Kasey, we have been uncovering and tackling a lot of the stresses that come with owning a business and just being a human being in this day and age. Ever since I started Dazey I have neglected practicing self-care and Kasey really helped me realize that. In response, I’ve decided to be very transparent about my self-care journey so others can learn too. We also launched a weekly boss support group at Biz Babez called BIZZY (you can snag your tix HERE) that Kasey, Taryn, and I teach! It's been so cool to hear the perspectives of other women who are going through the same things we are and support one another. One of the biggest topics being brought up in our group has been FEAR. Fear of failure, fear of the unknown, fear of just about anything. This topic was so fitting as it was something I have been struggling with to the point of not sleeping as of late.

In my session with Kasey I shared with her how I was feeling and she taught me a really cool technique to really pinpoint why I was so afraid and how to stop it. In the name of utter transparency I had Kasey share exactly what happened in our session, down to the specific anxiety I was going through.

Read below to really get into my head and maybe learn something about tackling your own fears! Hope you enjoy and leave a little comment below if you want these posts to keep coming!

Find the Fear and Slay It

Wanna play a game?!

Great! It’s called “Find the Fear!” I love to play this game with my clients, and with myself, whenever I’m feeling anxious about something. I played this game with Dani a couple weeks ago and she asked me to share it with all of you! See, anxiety is really just a derivative of fear. We usually feel it when we’re afraid of something that hasn’t happened yet; is very unlikely to happen at all; and wouldn’t be the end of the world even if it did happen (literally, the world would keep spinning on its axis).

Before we start, go grab a piece of paper and a pen. No, really. I’ll wait. Got it? Amazing, let’s get started! First thing you do is scan your big ol’ brain for whatever is causing you the most worry right now. Write that thing at the top of your paper. Skip a couple of lines and write, “Why am I worried about this? What am I afraid is going to happen?” Look at you go, sister! Alright, now answer it. You’re really really good at this! Now skip a couple of lines and write this question, “Okay, what if this actually did happen? What would happen next and why am I afraid of that?” Now, answer it. Get the jist? I had a feeling you might.

Keep repeating this step until you get to the worst-case scenario possibility that you can imagine. You’ll know when you’ve gotten there when one of the following happens: you feel a pit; you break into tears; you break into laughter. Once you find your worst-case, circle it and take a deep breath! Now, skip a few more lines and write these two questions:

How likely is it that this will happen?
If this happened, would it be the end of the world?

99 times of out of 100 the answers to these two questions are “not likely” and “no, the world wouldn’t end.” So then, what is there to really be afraid of? Oh, that’s right, nothing! Fear is a great trickster. It masterfully convinces us that supremely improbable events are going to happen. And when they do we will be left without money, without love, or that we’ll die a failure. But fear can only run the show and cause mini-meltdowns when it operates in the shadows. The second we shine a flashlight on it and expose its ridiculousness, it instantly becomes less scary. It’s kind of like realizing that the Great and Powerful Oz is just a man behind a curtain. That’s why I love to play “Find the Fear.” It shines a big old spotlight on fear.

Dani did something really scary this month. She bought a house! She has spent years saving and mentally preparing for this exact moment! Yet, when we sat down for our business/self-care coaching session this month, she couldn’t help but feel afraid. So we played “Find the Fear.” Dani asked me to share it with you as an example of how the game works!

“I’m afraid of buying a house, even though it’s what I want to do and what I’ve wanted to do for a long time.”

“I’m afraid of buying a house because I’m waiting for the appraisal to come back. If the appraisal comes back too low, lower than asking price, I either won’t be able to buy the house or I’ll have to put more money down than I was expecting in order to buy the house.”

“How likely is it that I won’t be able to by the house? 50/50.”

“Would it be the end of the world if I couldn’t buy a home? No. I’ll feel disappointed, especially after getting so many people excited about buying a house. But nothing would really change about my life.”

“What If I the appraisal comes in low, I still decide to buy the house, and I have to put more money down than I want to, what would happen? I’ll have less money in my savings account.”

“What if I have less money in my savings account, what would happen? If something big comes up I won’t have cash on hand to pay it.”

“What if something big happens and I don’t have liquid assets to pay for it, what would happen? I’d have to get a credit line or loan.”

“What if I had to get a credit line or loan, what what would happen? I’d be indebted to someone and have to pay the money back.”

“What if you had to pay the money back, what would happen? I’d either pay it back or I’d go bankrupt.”

“What would happen if I went bankrupt? I’d have to move back in with my parents and start a new business.”

There it is! There is Dani’s worst-case scenario. Now, it’s important to note that the entire time Dani and I were doing this exercise, we were laughing. It turns out humor is a great antidote to fear!

To finish the exercise Dani asked herself:

“How likely is that I will go bankrupt and have to move in with my parents? Very, very, very unlikely.”

“Would it be the end of the world if it did happen. Yes! But, no, not really. I’d survive and my parents would totally let me do it.”

Look at Dani slaying that fear! Now here’s where the story gets even cooler. Five days after we did this exercise, Dani got the appraisal back and it was much lower than she originally thought it was going to be. Too low for her to buy the house. And, as she predicted, she was very disappointed. But, because she is Dani and she is so good at manifesting her dreams, she decided to get a second appraisal. Now, I’m not going to share the numbers, but suffice it to say the first appraisal was no bueno. The second appraisal was Dani’s “Hail Mary” attempt to salvage her dream and it was a real long-shot. Guess what?! Dani got a call yesterday and the second appraisal came in much higher than they expected, even before they commissioned the first one!

She’s getting the house!!!!!!!!!!!!! The crowd goes wild!

Did any of the things Dani was afraid of come true? Yes! She almost couldn’t buy the house. Was it the end of the world? No way! Did she find a way around it? Yes, because she’s dope! Dani got thrown unexpected curveballs. She handled them like a boss. Just like she will handle any challenges that life throws her way.

Fear is our brain’s way of keeping us safe. It tries to paralyze us in our comfort zone so that we stay there. Because ultimately, it’s our brain’s job to keep us alive. It’s easier for our brain to do that when we stick to the familiar. If we want to create the business and life of our dreams we have to get really great at challenging fear and believing in our ability to handle life’s inevitable hiccups. Doesn’t that sound like a much healthier, saner, happier way to go about crushing your goals? I couldn’t agree more! That’s why I created this cute little Find the Fear Worksheet. That way you can play this game as many times as you want! My hope is that you play it as often as you need to until you have as much confidence in your own badassery as Dani and I have in you. Then you’ll hardly need to play it at all!

Go HERE to get a free FIND THE FEAR worksheet from Kasey!

NEW LOVE MORE STYLES JUST IN TIME FOR VALENTINES

Written By Billy Zablan - February 14 2018

Valentines Day Special Release and Photoshoot!

We are all about spreading the LOVE here at Dazey and clearly you guys are too! Our OG mustard Love More tee is our all-time best seller (and most knocked off) by far! After many requests we’ve decided to offer more styles in this graphic. An amazing mustard bell sleeve, turtleneck, and basic white tee!

We were originally planning on releasing these exciting new styles alongside our new collection but decided doing a special Valentines Day launch couldn't be more appropriate! Today only we’re doing 15% off ALL love more products including our OG tee dress and mustard tee! Use the code “lovemore” at checkout. It’s the perfect time to pick up a tee whether you're spending time with someone special, doing Galentines, or celebrating self love. TREAT YO SELF LADIES!!!

Below we have a fun shoot with @danidazey and her boyfriend @phillipbutler! We originally shot the mustard love more tee in today's post with @merakinarrative & @larkcakeshop but had to add on all the new styles! We kept the fun going this past weekend doing a @bizbabez shoot for this special launch :)

Photos in mustard love more tee: @merakinarrative

Photos in other styles: @phillipbutler/@vegetaryn/@kaseydrier (team effort LOL!)