How to Cultivate the Life of Your Dreams:

So often we believe that the life of our dreams can only be fulfilled when we attain certain societal standards. We tell ourselves stories like, "I'll be confident once I have that body, "I'll have no worries once I make six figures", or "I would be happier if my life looked like that". When we tell ourselves these stories repeatedly, we begin to believe that who we are and what we have today isn't good enough. These comparisons start to lessen our confidence and make us believe that in order to be successful, beautiful, and worthy, we've gotta look like the supermodel on IG and have the Pinterest perfect house, car, office and vacations too. Girl, let me tell ya. I know models who actually do have all of this and guess what? They aren't confident, worry free, or any happier than you. It's actually quite the opposite. They are stuck further in comparison traps and riddled with anxiety from the unrealistic expectations society puts on us. So how do we get out of this messy self consciousness and into strong self confidence? First, let's affirm that confidence isn't selfish or conceited. Self confidence is self empowerment. As our queen of confidence Lizzo says, "When I'm shinin' everybody's gonna shine!" And that's a fact babe! When you immerse yourself in self love and positivity, you radiate and spread that energy to others. Your self love helps others cultivate self love. So, let's get it girls. Let's cultivate that confidence mindset NOW. You don't have to wait on these "achievements" to validate your worth or your potential. You have the power to live the life of your dreams today by letting go of the limiting stories, choosing confidence, embracing yourself and just doing the damn dream. Long lasting confidence doesn't come overnight, but believe me, the more you practice a confidence mindset, the more you will come into the powerful, confident, and fierce person you are.

Below is our lookbook in celebration of CONFIDENCE! Shot at the beautiful Bend Goods studio! Huge shout out to this fellow small colorful biz for helping us out with this shoot. All the artwork and fabulous furniture shown is by them!

www.bendgoods.com

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The Confidence Collection

The Confidence Collection is all about affirming your worth, your beauty, and the incredibly unique perceptive you bring to the table. These new Dazey sayings and graphics are here to hype you up in all you are so you can GET IT GIRL! This collection was made to encourage you do the damn dream, work that confidence and show up fully as the fierce female you are. Remember babe, confidence is a cultivated mindset. You've got to practice it and preach it to be it. At any given moment we have the choice to show up confidently in life rather than in fear of judgment, self doubt, or shame. But how? It's not easy, but girl, it's powerful AF. It's learning to choose self confidence over self consciousness. It's ditching comparison traps or “not good enough” mindsets and knowing that you can accomplish any damn thing you dream. It's learning to go against the grain and stand up for yourself. It's the ability to thrive in positive self affirmation and show up fully for yourself. Confidence is the ultimate glow up, queens. Let's bloom with confidence and show the world what a fierce glow up looks like.

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Self Confidence > Self Consciousness

Growing up, self consciousness consumed so much of my time. There was always a part of me worrying about what other people thought of me, what I looked like, if I was cool enough, etc. It was a debilitating process that stopped me from expressing myself and being fully me. As I became an adult, I observed that people aren't just confident naturally. Confidence was cultivated by choice. People become confident, powerful, and fierce by choosing that mindset and allowing that positive energy to carry them through work and life. So to get my confidence blooming, I did the same. I chose confidence over self consciousness, allowed my wacky ideas to shine, worked towards my dream, and stopped caring what everyone else thought. I allowed self assurance to guide me towards being less self absorbed by self doubt, and it's probably the most powerful & freeing thing I've ever done for myself.

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Dance Parties Create Confidence

Think back to your first school dance. You probably were nervous at some point thinking, Am I really about to dance in front of everybody right now? Do I even know any dance moves? Ugh, this is so embarrassing. People are going to laugh at me. Trust me, we've all been there. To be honest, at my first middle school dance I was so awkward! I didn't know what to do with my limbs or how to start moving my body. I kept thinking of how I wasn't girly enough and how I felt like such a boy as a late bloomer. I was just standing there so nervous, too stunned by my own negative thoughts to actually let go and have fun. This is probably true for a lot of us. Dance parties can be nerve wrecking and make us socially anxious, especially now with all the new internet trolls & insta storying opportunities. But you know, once you get comfortable with yourself and start to let go of what other people think, that's when the party actually starts. You can live, let go and move confidently. You can start to embrace yourself in your quirks, wackiness and all. You can be bizarre, be who you are and laugh it all off. Coming into confidence at a dance party is a powerful thing because once you start moving, there's no holding back. Now I'm notoriously first on the dance floor and bust out my wacky white girl moves with pride LOL! So when Naohmi came up with the dance party theme for this collection, I knew it'd be perfect. Dancing is the ultimate form of self expression and takes true confidence to actually take part of. When planning this lookbook, I added a few bottles of champagne to our set list because I thought all us gals would need a little confidence booster, but to be honestly the energy and excitement in this amazing group of gals was intoxicating enough! If you followed along on our stories, you already know we did not even need a sip of it start the Dazey dance party. Seriously, every gal showed up and beamed with confidence from the get go. It was the most freeing and fun thing!  I am so proud to have connected with truly confident babes for this collection and spread their radiating self love & confidence back to you. Who's ready for the next Dazey dance party?! *cue Juice by Lizzo"*

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CREW OF QUEENS

Special Thanks to all our models: Natasha Ward, Sydney Louise Williams, Alexa Phelece, Olivia Cupp, Carly Compton, Oby Grace, Champagne, Grace Peters, Kennedy Slocum and Cloe. Huge thanks to our Dazey dude Phillip & our cinematographer Michael Greenwood, who is currently working on our fun Dazey dance party video soon to be released!

Thanks again Bend Goods for graciously letting us have a dance party in your gorgeous space! (follow them HERE!)

And of course biggest shout out to our Dazey Content Queen (official title) Naohmi Monroe for coming up with the idea, casting the most marvelous crew, shooting the whole thing, and truly putting all this together! 

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HIGHLIGHT REAL, NOT HIGHLIGHT REEL

A collection designed to celebrate the REAL things in an ever increasing digital world. Whether it be spending more time IRL or being more transparent online, we are HERE for it. As women, we are constantly bombarded with unrealistic ideas of perfection and #goals through never-ending “highlight reels” in media. We're done with that. We are ready to highlight REAL moments, emotions, and conversations that matter and can better our human connections with others and ourselves. We are ready to transform the negative effects of a highlight reel by highlighting REAL life as much as we can. Who's with us?!

How we are Highlighting REAL

The Highlight Real lookbook is a dreamy portrayal of what media does everyday. We're here to show you, just like every one else, models done up, retouched, and in gorgeous spaces caught in moments of beauty. But we're also here to show you that this isn't real. Here are photos of our models, Morgan, Rachel, and Claire, before and after the shoot. They're still insanely gorgeous before, just not Photoshopped to "perfection". You see, perfection isn't real, the highlight reel isn't real. What is real is the amazing human behind it all, and that's what we're here to celebrate. We choose to be highly transparent about this whole process in the name of keeping it REAL. We recorded the process of creating this entire production just to show you how much work and people go into making images like this. We are lifting the veil on the highlight reel photos and showing you what's actually REAL. It's time to embrace the other side, once and for all.

The Highlight Real collection was inspired to create conversation on how we can better our mental health, human connections, and overall image of self by stepping away from the filters, reassessing our valued #goals, and getting real with one another. When you cut the b.s. and share the BTS on life, work, love, and all that good stuff, you build strong bridges for human connection. There is power in that courage to let others in. 

Along with a new collection of graphics and styles, we're launching a new YOUTUBE channel dedicated to giving you all the BTS behind the brand. Check out our first video filled with what it takes to launch a collection, create a lookbook, and what actually goes on behind the brand day-to-day. Get a real look at the day in the life of the Dazey team as we get fully transparent on the highs and lows, the creations and frustrations, and show you the full process unmasked. 

So here it is, both the highlight reel and the REAL of our newest Dazey collection. See the months of planning, long hours of creating, and the full progression of this production unmasked. When you see everything as a whole, you realize how perfection is really just a fictional reality we've been conditioned with. It's time to block that bullshit and embrace the realness. Use the hashtag #highlight real to follow along on this season of unfiltered realness and share your own stories.

Special thanks to the wonderful team who helped this amazing shoot come to life!

Photographer: Champagne
Dazey team: Dani, Phillip, Megan, Naohmi
Models: Rachel, Morgan, Claire
Hair and Makeup: Amber and Maura
Set Design: Tess (florals) and Paper Moon Shoppe
Accessories: Santa Venetia Clogs, Sigfus, The Little Avocado Shop, Dear Survivor, and I'm With the Band Headbands

There is strength in our sisterhood and it’s time we celebrate it. In this collection, we highlight the power women have as a collective force and identify that our intersections and differences are what makes us undeniably strong and whole.

 We are better together. We are stronger together. And in united sisterhood, together we can move forward.

The Sisterhood collection is made to inspire, unify, educate and empower our growing Dazey community with open arms. We hope that with these new graphics and phrases, we can create conversations regarding inclusiveness, intersectionality, diversity, and sisterhood.

DOWNLOAD AND SHARE VIDEOS HERE

Click the link above to download the video yourself and SHARE to win freebies and discounts throughout launch week. We have a full one min version to share in your Instagram feed and four 15-second clips to share on your Instagram Story. Prizes will be given at random and be shared on our Dazey LA story! This is a great opportunity for ambassadors to give their discount codes and collect commission as well. 

A huge shout out to  Arielle Estoria, the star of the video and poet who wrote this amazing piece. Dani met Arielle at a conference last year and was moved by her spoken word poetry performance. When she had the idea for this video she knew there wouldn't be a better girl for the job. She wrote the poem based off of the collection and worked closely with Dani to bring ver vision to life.

And hats off to our go-to video guru Marissa Rascon, the fearless female director. Dani knew she wanted a woman led team for this project and we couldn't be more amazed with Marissa and her work with Reel Rad Films. We've done many videos with her in the past but this was really NEXT LEVEL and we're so proud of her for stepping up to the plate. 

Some of the other contributors include:

Marissa Rasgon - Director

Chris Pinto - Camera & tech

Naohmi Monroe - Producer, casting director, & photography

Megan Massey - Wardrobe styling & continuity  

Phillip Butler - Assistant producer

Danielle Nagel - Art Director, design, & photography

Jasmine Varessa - Hair & MUA

Models-

Arielle Estoria, Alondriah Lenyéa, Alex Miachael May, Emily, Sumaia, Siddiq Wahhab, Angel Lin, Kelsey Quinn, & Erika Mercado

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In the graphics, phrases, and content alike, we want YOU to feel represented. It is our mission to create media that matters and intentionally integrate intersections that showcase and celebrate a wider perspective than what we experience in our daily bubbles. We want to learn from each other and make strides TOGETHER. 

"Togetherness takes action
It takes having not just one but two seats at the table"

As highlighted in our Sisterhood poem created by Arielle, togetherness takes action. Creating a united front with YOU has been such an important piece to this collection from the start. To take action on that, we are SO THRILLED to include designs from our #dazeydesigncontest winners. These ladies brought amazing creativity, skill, and joy to the community through their submissions. Congrats and a huge thanks to these gals---Brooklyn, Nicole, and Lily--- for all their work!

Introducing our Self Care Summer Line

This is the Self Care Summer Collection. So often we are told that success will bring you happiness and this collection challenges that. With social media that pressure has only become greater. We scroll through our feeds and see people that appear to be wildly successful, traveling the world, and have the perfect happy family. We all know deep down this is the highlight reel and not the REAL. But at the same time it can be so easy to get lost in daydreaming about that greener grass. These designs serve as little reminders that success is not what brings happiness. Enjoying where you are and consciously going a little easier on yourself. Choosing to be grateful about every thing you do have. Learning what is worth your time and energy and funneling more of those precious resources into yourself. 

I’ve always been driven to a fault and sometimes will work myself until I’m sick. I set large goals and daydream about how different and more fulfilled I will feel once I reach them. Then once I do I’m onto the next, not even taking a second to enjoy my accomplishments. Sound familiar!? I hear the same story over and over again from my peers. Even accomplished women who I admire and aspire to be like often talk about being unhappy. I’ve noticed this is especially true for female entrepreneurs, trying to balance everything and be super women. Desperately wanting to prove that we can and will have it all, yet losing ourselves in the process. Society tells us over and over again success is happiness. Even in the small successes I have had I’ve come to realize that’s just not true. Working yourself to the bone will only burn you out, it’s simply not sustainable. I was doing everything I loved for a living, but somehow still started to feel tired. When I began to feel the burn out coming I started working with our Biz Babez community manager Kasey Dreier. She is a self care coach for boss babes. I have been learning so many things about how to better take care of myself, and in turn take care of my company. As a self proclaimed "Yes Girl" I'm learning to say "NO" more and conserve my energy. Spend more time doing the things that make me feel relaxed and sane. Happiness can be found in the little things. It’s about hustling smarter, not harder, surrendering what doesn’t serve you, and finding magic in the mundane. These are just a few of the lessons I’m leaning and phrases on our new tees! I designed this collection amidst the most stressful and busy month of my life and really poured by heart into it. I put a lot of thought into each design and personally found solace in the messages. Inspired by the laid back lifestyle and gorgeous design aesthetic of Palm Springs, our new home away from home @dazey_desert_house. We hope they make you feel like YOU ARE ENOUGH and that life can be pretty darn great when you slow down enough to enjoy it :)

A little about the collection:

We are so excited so be launching our very first Dazey brand non-graphic Cut & Sew pieces alongside the tees! For those that don’t know Cut & Sew is just an industry term for fully custom made garments. If you follow Dazey on instagram you know @danidazey is obsessed with overalls and jumpsuits so of course we had to include these with our first full line drop! Each piece has been small batch made in LA, garment dyed to match the tees, and enzyme washed to have a soft weathered feel. They were designed to be versatile and worn with or without our tops. The straps on the jumpsuit and romper are designed to tie up top, giving you supreme adjustability and options when wearing. They are intentionally made fit the waist slightly loose and hang from the straps to accommodate different body types. Our wrap dress is adjustable with a tie as well, and can also be worn open as a duster! It's a total twofer and looks amazing layered with our graphics! They are made from a rayon twill that is soft, slightly heavy, and wrinkle resistant. These are all super limited pre-order runs so order now :)

We are also stoked to announce our collaboration pants print with girl boss owned and Australian based brand @flarestreet. The velvet bells came just in time for launch, literally the same day as the photoshoot haha. We used our beloved Frida Flora hand drawn pattern for the print. Available in the classic pink and a fun new blue, orange, and yellow print I like to call POP. They come in two different fits as well, a regular flare bell bottom and a wide leg pant. Flare Street is a sustainably made brand that created all of their pieces in small batches in Australia. Dani met the boss babe, Nik, randomly at a coffee shop while she was visiting LA and they immediately started talking about a collaboration. She runs an amazing company and we love brining or two brands together.

And lastly as always we are adding new and amazing items to our Dazey Lady Shop, a section of our website dedicated to selling goods made by other female entrepreneurs. Some of the new items include Miracle Eye bells, The Little Avocado Shop earrings, and some amazing shoes from new lady-ran label Free Reign. Hand picked by @danidazey herself and all paired perfectly with out new pieces.

You can literally shop ALL you see in our lookbook! Since the collection was inspired by Palm Springs of course we had to do the shoot there. Lucky for us we had the perfect location, @dazey_desert_house ;) You can even find our little mid century home on one of the new graphics. The feel of this collection embodies that classic Palm Springs vintage vibe. A touch of color, quirk, and style. 

Models:

@heidiijane & @_gypseaa

Photography/styling:

@danidazey

Hair/Makeup:

@breezeblowouts

Location:

@dazey_desert_house & @calientetropicsresort

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Say hello to NEW DAZEY!

So excited to release our Fall/Winter line, the Dreamer and Doer Collection. This collection is inspired by taking that leap of faith and going from a dreamer to a doer. Choosing to pursue your dreams and ideas and go all in. We like to define a Dazey Lady as an, "Everyday girl choosing to be brave and share their ideas and talents with the world." Often time the hardest part of starting a new venture or choosing to go after a dream is just making that decision. The graphics all have phrases and artwork to inspire you to go make it happen! Gorgeous warm tones, turtle necks, and a bunch of cozy choices. We have also added a ton of new pants and fun accessories to the Dazey Lady Shop that pair perfectly with the tops. 

The timing for this collection couldn't be more perfect because recently I decided to take a risk and start a second business! After working with so many local female entrepreneurs I noticed they loved self employment, but not the loneliness it brought on spending full days working from home. We want to work for ourselves but not by ourselves! I have tried WeWork, a fairly large co-working space and just found the corporate feel and lack of community didn't really meet my needs. I wanted to build a space where young female entrepreneurs can come together and find inspiration, collaboration, and community. So I teamed up with my friend Taryn and we built it! We call the space Biz Babez. We both built our business off of creating content and using social media, so we knew the Biz Babez office needed to be Pintrest-perfect! I designed the space specifically to have multiple areas that serve as different backdrops, giving plenty of options for photoshoots without it looking repetitive. We finished decorating the space just in time for the shoot and I'm so excited I was able to use it for this lookbook.

Stay tuned for another Instagram sharing challenge around the Dreamer and Doer that will be announced in the next week or so :)

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All Involved:

Location - @bizbabez

Models - @jjakerman & @joiliaye

MUA - @amberrose

Photography/Styling - @danidazey

Shoot Production Assistant - @thelittleavocadoshop

NEW Summer of Self Love Collection!

Aloha Dazey Ladies! So excited to release our biggest collection yet. A play on words derived from the "summer of love" concert in the late 60s, The Summer of Self Love collection was designed to promote body positivity and inspire women to know their worth! We believe every woman is unique and amazing :) There can be so much comparison and self deprecation in these crazy days of social media. I wanted these tees to reinforce that YOU ARE VALUABLE. Every time a girl wears her Dazey I want her to feel bold, beautiful, and confident. A little reminder that she is not alone but apart of a the Dazey Lady community!

All the graphics have a playful and tropical touch. I'm obsessed with vintage tiki culture and signage so you will definitely see some of that inspiration in there. We added two amazing new color ways, sun bleached pink and cognac. Both match our new collab swim suits like a dream! We brought back the best selling t-shirt dress, added two amazing new tank styles, and a killer velvet tracksuit with amazing glitter inks!!! All hand drawn with love and made in LA as always :) We hope you love it as much as we do!! 

Xx- Dani Dazey

Models: @HannaMontazami & @SaraMontazami

Video: @ReelRadFilms & @timandco

Music: @OfficiallyQuigley

Photographer/Designer: @DaniDazey

Location & Furniture: @6thandDetroit

Jewelry: @JulzJunkieJewelry

Earrings/Wall hangings: @TheLittleAvocadoShop

Lei crowns: @LeisByLeilani